Practical and Helpful Tips: Marketing

October 17, 2017

Miscellaneous

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The Important of Social Media Marketing in Business

The 21st century marketing landscape has undergone changes now that social media is here with us. There is no doubt that there are now new marketing avenues that were non-existent before. With social media by your side, you can have any information traverse the world in a jiffy. A considerable number of people would never consider social media as a powerful tool for business in light of the fact they mostly use it at a personal level. This is the way to go for any person with the dream of taking their marketing strategy a notch higher. Read on to learn more why social media is a big deal in the business world.

One of the benefits of social media is increasing brand awareness. Capitalizing on each and every chance that boosts visibility is important. Social media is an essential ingredient in creating new channels that increase your brand’s voice and content. This is crucial for the reason that it simultaneously makes your brand easily accessible for new clients, as well as makes it more recognizable to your existing clientele. For instance, a Facebook user might learn of your company for the first time after having a look at the news feed. On the other hand, a client that is apathetic might become fond of your brand after bumping into it on various networks.

There is also an improvement in brand loyalty for companies that incline towards social media. A report that was published by Texas University, customer loyalty goes a notch higher whenever a brand engages social media. The conclusion of the report was that it is imperative for businesses to take advantage of the ability of social media to connect brands and clients. This study is a classic example of how social media is efficient in promoting client loyalty. What is more, another study by Convince and Convert revealed that a whopping 54% of Americans that follow particular brands on social media are more attached to the brand.

A good way to ensure that your messages are never seen in bad light is leveraging on social media. Honestly, social media tools like Facebook and twitter will be seen more of social networking platforms and not marketing avenues. This essentially means that your target audience seldom will see what you post as advertisements and this is an aspect that will go a long way in getting their attention. This empowers you command web traffic and do not forget that your audience will along the same lines share the post thus reaching a bigger audience.

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